Gone are the days of using manual research to discover influencers and using engagement rate as our measure of success. Now that we can see whose demographics best align with our brand, we have saved an inordinate amount of time and can go into our brand deals with much more confidence.
I love that we’re able to mix and match different influencers with the different products we sell. It really helps paint a better picture of how much revenue they’ll actually drive.
We now consider the Magiclytics tool an extension of our marketing team. It’s like having a marketing data analyst that’s working 24/7.